Infographics serve the purpose of simplifying information and presenting it in a way that is relevant and accessible to your viewers in this fast-paced world.
This technique of presenting information at a glance is a valuable tool.
Consider these statistics…
Humans tend to remember 10% of information they hear. This percentage increases to 65% if the information is paired with an image. Similarly, they follow directions with text and illustrations 323% better than directions with text alone.
And if those aren’t reasons enough, infographics are shared and liked on social media 3x more than any other type of visual content making them a powerful marketing tool. When shared, they are capable of driving traffic to your website and getting the notice of search engines by providing a link back to your website.
Follow this link to a Smithsonian article about the amazing history of the infographic, then let’s talk about how to help your business or institution today!
http://www.smithsonianmag.com/history/surprising-history-infographic-180959563/
source: https://www.after.marketing/insights/2017/5/16/top-10-stats-you-should-know-about-visual-content-marketing